For brokers
You design each client's benefits. Roscoe makes them understood: a digital expert on that client's own plan, answering their people at any hour, in the app or on WhatsApp, from the documents you placed, with your name beside Roscoe's. You stay the adviser.
What your client gets
Each client's people are answered from the plan you placed for that client, and reminded of the arrangements you negotiated into it.
Their insurer, their table of benefits, their limits. Roscoe cites the page, so anyone can check it.
When the wording doesn't settle it, Roscoe says so and tells them who to ask. It never recommends a plan. Before a plan goes live, HR checks Roscoe's answers and signs them off.
Medical, dental, vision, life and disability, international medical, the EAP. An EAP or wellbeing service outside the policy is added as its own plan and answered the same way.
The virtual GP, counselling, the dental check-up: Roscoe reminds people what their plan gives them, timed to when they're home, and points to the insurer's own directory before anyone books.
Voice notes are understood in 14 languages, and Roscoe replies in English, Spanish or Portuguese, on WhatsApp or in the app.
HR's Value report shows which benefits people used after a reminder: counts of five or more, never who.
What you get
This is the real assistant, live, with a fictional broker's name, logo, colour and opening line, as their clients' people would see it. Tap a question or type your own.
Live assistant on a fictional plan for Mesa Ridge Drilling, shown as it would be with Fictional Northstar Benefits. Not real insurance. Nothing you type is stored.
Hi, I'm Roscoe. Ask me anything about Mesa Ridge Drilling's benefits: medical, dental, vision, life and disability. I answer from the plan documents and show you the page. Northstar set up these plans with you, and we're here for anything Roscoe can't answer.
Your brand, in the places that are yours
For each client that agrees: your logo and colour beside Roscoe's in the apps and on the launch poster, your sentence after Roscoe's WhatsApp welcome, and your sign-off at the end of HR's Monday brief. The answers stay Roscoe's, checked against each client's documents the same way for everyone.
The welcome on WhatsApp, and the last line of HR's Monday brief: Roscoe's, then yours.
You're all set. I'm Roscoe, your benefits colleague. Ask me anything about your cover, documents or requests.
Switch it on per employer, when they've agreed.
with Fictional Northstar BenefitsFor everyone at Mesa Ridge Drilling: your medical and dental plans, answered from your own plan documents, any time.
Try asking
The poster HR prints for the mess room: your logo and colour, three questions to try, and the code that opens Roscoe. Made by the launch kit itself, for a fictional client. HR's Monday brief ends with your sign-off: "Roscoe for Mesa Ridge Drilling. With Northstar Benefits, your benefits broker."
And your service, on the record
Brokers never sign in. This is the email Roscoe sends a broker 120 days before a renewal, generated by the same code that sends the real one: only the policies, the insurer and the dates. Reply as you normally would, and each step is recorded on the employer's renewal plan, dated by your email.
Hello, Mesa Ridge Drilling's coverage renews on January 1, 2027: - MR-MED-2027 with Fictional Lone Star Health - MR-LIFE-DIS-2027 with Fictional Lone Star Life Please reply to this email with: 1. The renewal data you need from HR (census, joiners and leavers, claims experience, any changes) and the date you need it by. 2. Your plan for the market review, including which insurers you intend to approach. The renewal plan HR can see in Roscoe expects: - Renewal data from HR by September 18, 2026 - Market review started by October 3, 2026, quotes by October 18, 2026 - Review and recommendation shared with HR by November 2, 2026 - HR's decision by December 2, 2026, cover placed by December 25, 2026 Thank you, Everyone Knows Roscoe
Each step is dated back from the renewal and owned by one party. The employer sees the same plan, and a 90-day record of every duty you agreed, due and done. Good service stops being a matter of opinion.
What it costs you
The employer pays Roscoe a flat fee per employee, disclosed in full. Brokers and carriers pay nothing, Roscoe pays you nothing, and the fee never depends on what cover is placed, so nothing touches your remuneration or your disclosures.
Advice, placement and the carrier relationship stay with you; cover and claims decisions stay with the carrier. Roscoe sits on the employer's side and explains what was placed.
How to roll it out
The broker kit has the week day by day, the terms in plain words, and what to send the client.
To Roscoe, and to your name on it. We set up the employer, its plans and the route to your mailbox.
HR adds the documents you placed. Roscoe reads them, and HR checks Roscoe's answers to the questions people ask before anyone relies on them.
HR imports the roster and runs the launch kit: the toolbox talk, the poster and the message, in your brand.
People ask Roscoe. Anything that needs you reaches your mailbox with a case reference and a due date.
Yes, with each client's agreement. Their people see your name, logo and colour beside Roscoe's ("Roscoe, with [your brokerage]") in the apps, your sentence in the WhatsApp welcome and your sign-off in the Monday brief. Your client still contracts with and pays Roscoe, Roscoe pays you nothing for it, and their HR can turn it off.
No. Roscoe explains what the employer's plan says. It doesn't recommend cover, compare insurers for an employee, or decide claims. Advice stays with you.
Any. Roscoe answers from the documents the insurer issues for each plan: the policy wording, the table of benefits, the member guide. It has no partnership with any insurer, and doesn't need one.
No. Brokers never use Roscoe. Requests arrive in your mailbox and your replies are recorded from email, dated by when you sent them.
Where an employer and carrier agree a route, administrative requests and claim submissions go to the carrier's own mailbox, with only the details the route needs and a case reference. Never a login, and never an employee's conversation.
By invitation, for employers who ask us to introduce a specialist. We look for specialist benefits expertise, response times that stand up to a dated record, and transparent remuneration.
Specialist benefits broker?
Bring Roscoe to a client under your name, or ask to be considered for the panel. Nothing to install: requests reach your mailbox, and your service is on the record.